When you write a product description with a huge crowd of buyers in mind, your descriptions become wishy-washy and you end up addressing no one at all. You choose the words your ideal buyer uses. You use the word you. They only come in two colors: white or that yellowish-white that reminds us of the teeth of an avid coffee drinker. What fun is that kind of flashlight? You know what is fun? Using the Multi-Color LED Flashlight to cast a sickly green glow over your face while telling a zombie story around a campfire.
No campfire? Make a fake one with the orange light! When it comes to writing your own product descriptions, start by imagining your ideal buyer. What kind of humor does he or she appreciate if any? What words does he use? What words does he hate? Is he okay with words like sucky and crappy? What questions does he ask that you should answer?
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Consider how you would speak to your ideal buyer if you were selling your product in store, face-to-face. When we sell our own products, we get excited about individual product features and specifications. We live and breathe our company, our website, and our products. The problem is our potential buyers are not as interested in mundane features and specs.
Available in an array of festive fragrances, our naturally derived gel hand wash will leave your hands soft, clean and ready to be tucked into a pair of fair isle mittens. It really is the most wonderful time of the year. Method Home suggests that the benefit of their soap is not just that your hands become soft and clean, but that the soap actually rouses your holiday spirit making the holidays more festive and therefore more enjoyable.
Consider the benefit of each of your features. How does your product make your customers feel happier, healthier, or more productive? Which problems, glitches, and hassle does your product help solve?
Ever heard someone describe their product quality as average, not-so-good, or even bad? You become less persuasive when your potential buyer reads your product description and starts saying yeah, yeah to themselves. To avoid this reaction be as specific as possible.
Instead they describe each technical detail plus its benefit. Feedly helps you sort through available content to find articles and blog posts that relate to a specific topic or niche. Try creating a content roundup once a week to keep your readers updated on topics of interest, and make sure to link back to all mentioned websites.
Guest posts are one of the best ways to showcase your industry expertise while generating high-quality backlinks. Most websites and blogs post a short writer biography at the beginning or end of each post, allowing space for backlinks. Not only does writing guest posts allow you to demonstrate your knowledge, but collaborating with others helps you build a professional rapport and cultivate a brand personality.
Reaching out to websites with a large following can be scary, but it will be well worth it if your guest blog proposal winds up being successful! Now, networking has come into the digital realm with sites like LinkedIn and Facebook for business.
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Networking carries more benefits than ever, with the opportunity to pitch guest blog posts, share valuable content, and even agree to backlink to the website of those you have a close professional relationship within your industry or niche. Networking can be valuable for everyone involved, and allow you to work on your professional communication and online business-building strategy. Shareable content is a high-value, high-return endeavor, so why not use your creativity to start a new project and generate backlinks?
Linking to your website on various social media platforms is immensely helpful, but make sure that you use them sparingly, rather than linking to your site in every post you make. Case studies and reports on past client work or customer experiences can be freely shared on your social media platforms while demonstrating your expertise and value to potential customers. If you ever need to hide a dead body, you should place it on the second page of Google search results.
But to understand how to show up first in the search engine results, you first need to know how search even works.
While Google guards their search algorithm pretty well and not all of the over determining factors are public, Backlinko did a great job of compiling as many of them as possible into one big list. But first, I need to get one thing straight. There are two sides of the SEO force, and you need to choose yours right now. Some people are in it to make a few grand really quickly while others are in it for the long haul. This type of SEO focuses on optimizing your content only for the search engine, not considering humans at all. Since there are lots of ways to bend and break the rules to get your sites to rank high, these are a prime way for black hat SEOs to make a few thousand dollars fast.
Ultimately, this approach results in spammy, crappy pages that often get banned very fast. It will often lead to severe punishment for the marketer, ruining their chance of building something sustainable in the future. White hat SEO, on the other hand, is the way to build a sustainable online business. Inbound Marketing Inc. Choose your side of the force wisely , young Padawan. The same holds true for SEO.
However, you are trying to get a distinct advantage. Many times, they might even say contradictory things. But what about guest blogging to grow your brand? What if you do it to build awareness, generate high-quality traffic back to your site, and become a household name in the industry?
Those are all legitimate reasons to guest post and why I still recommend it.
Product Descriptions: 9 Examples of Product Descriptions that Sell
And two opponents can try different methods to win. Many classic link building techniques, like using scholarships to build links, can also go either way. Some people say it still works. Ross shows examples of this time and time again where even massive brands you visit daily, like The New York Times, have built links. Now, it might be easy to build links in some industries, like technology or nutrition.
There are thousands of blogs online that talk about this stuff daily. How are they supposed to create connections, reach out to customers, and increase revenue let alone build a few links? Law firms also find trouble with building high-quality links. Google generally admits that those three indicators are the most important. SEOs all agree on that, too.